About Appliedinfo Partners

  • Appliedinfo Partners Unifies Diverse Strengths

  • Appliedinfo Partners, Somerset, NJ

  • Appliedinfo Partners, Inc., (AIP) is a provider of interactive training, software solutions, and digital communications services.  As a strategic holding company, AIP’s portfolio contains three divisions—D2 TEAM-Sim, D2 Cybersecurity, and D2 Creative—and two proprietary products: DIF® and DivTRAK®.

    Founded in 1990 by Betty and John Lau, AIP is a minority- and woman-owned small business.  Our team of talented professionals includes technologists, software and database developers, communications strategists, producers, writers, instructional designers, video editors, animators and graphic designers.

    We are headquartered in a 50,000 square foot building in Central New Jersey that includes our business offices, technology and design departments, a green screen studio, digital video editing suites, 3D and motion graphics suite, and data center.

  • Betty Lau

  • Betty Lau, CEO

    An entrepreneurial veteran, Betty Lau is co-founder of Appliedinfo Partners and has been the CEO of the company since its inception in 1990. Her technical leadership resulted in the development of Appliedinfo Partner’s DivTRAK, a leading supplier diversity management software, and DIF, the award-winning, collaborative, on-line course development framework used by the US Army, among others. In addition to her duties as CEO, Betty oversees the enhancements and maintenance of both DivTRAK and DIF.

    To lay the groundwork for her independent success, Betty began her career at AT&T, where she entered as a programmer and left as a project manager. She holds a B.S. in computer science from Queens College in New York City and has attended GE’s executive education course.

  • John Lau

  • John Lau, President

    As president of Appliedinfo Partners, John is responsible for the operations of its two businesses: D2 TEAM-Sim and D2 Creative. D2 TEAM-Sim specializes in interactive training, while D2 Creative is a digital agency serving B2B, B2C, and non-profit organizations.

    John has been active in the supplier diversity field for more than 30 years. His DivTRAK software solution pioneered the ability for major corporations to track their spending with diverse suppliers.

    The company’s latest product, DIF, is being recognized for its ability to rapidly and collaboratively create, distribute, and update interactive, media-rich courseware.

    John is the vice chair of the Coalition of Asian American Business Organizations (CAABO) and the board director and former chair of the New Jersey Chinese-American Chamber of Commerce, where he initiated programs on such topics as SBA minority certifications and how to do business with large corporations. John has been ranked among the “Top 50 Pros to Know” by iSource Magazine, was cited as Asian Entrepreneur of the Year by Asian Enterprise Magazine, and recognized with the Albert Einstein Award for Innovation as part of the NJ Immigrant Entrepreneur Awards. He has been featured in The Star-Ledger, MBE Magazine, Fortune Magazine, and on CNBC.

    — View video interview with John Lau discussing the Albert Einstein Award for Innovation

    Prior to co-founding Appliedinfo Partners in 1990, John was president of the Lautek Corporation, a major PC system integrator. He was also vice president at Shearson/American Express and a systems manager at Citibank. John received his B.S. and M.S. degrees in physics from Stony Brook University and has attended numerous executive courses at Dartmouth’s Amos Tuck School of Business.

  • Suby Gupta

  • Suby Gupta, CTO

    Suby Gupta is the Chief Technology Officer of Appliedinfo Partners. Suby has enjoyed success in Fortune 100 companies and start-ups, with experience in mobile/web/enterprise product application development, network/cloud/end-point security, telecommunications, and embedded design.

    Prior to joining AIP, Suby worked at several SMB/startup companies, managing development of cutting-edge products covering the entire security landscape. Before focusing on security, he was a senior manager at AT&T Microelectronics (Agere)/Alcatel-Lucent Technologies (Bell Labs). There, his responsibilities included standardizing design methodologies for all ASIC design centers worldwide under the Lucent HW/SW Leadership Council. He was also an expert in offshore programs, responsible for architecting, designing, and interfacing with overseas resources for high quality on-time deliverables.

    Suby began his career at IBM, where he started as a hardware verification engineer. He then moved to Racal-Redac, where he managed a number of personnel and training centers, leading the integration of various technologies into mainstream markets. He received a BS and MS in Computer Engineering from Stevens Institute of Technology, New Jersey, after transferring from IIT-Kharagpur, India.